Visibility drives bookings. Strategy drives results.

Sales & Marketing Strategy
Digital strategy, OTA setup, social media presence, and more

📌 Why It Matters

A beautiful hotel without visibility is just a building. With the right sales funnel and marketing strategy, your property becomes a well-booked, revenue-generating brand that guests recommend and revisit.

Even the best hotel can’t succeed if no one knows about it. Our Sales & Marketing Strategy service positions your hotel to attract, convert, and retain guests through a blend of digital marketing, OTA (Online Travel Agency) presence, local outreach, and direct booking campaigns.

Digital strategy, OTA setup, social media presence, and more.

🔍 What We Offer in This Service

1. 📈 Market Positioning & Strategy Development

  1. Define your Unique Selling Proposition (USP)

  2. Analyze competitor marketing efforts

  3. Identify your ideal guest personas

  4. Build a positioning strategy tailored to your segment (business, boutique, resort, etc.)

2. 🌐 OTA-Online Travel Agency Setup & Optimization

  1. Setup on Booking.com, Agoda, Expedia, and others

  2. High-conversion profile writing (description, policies, room types)

  3. Photo curation and visual branding alignment

  4. Rate plan setup and calendar synchronization

3. 🖥️ Website & Direct Booking Strategy

  1. Website audit or launch strategy

  2. Integrated booking engine setup

  3. SEO optimization for your local and target market

  4. Google Business Profile setup and optimization

4. 📱 Social Media Strategy

  1. Platform selection (Facebook, Instagram, LinkedIn, TikTok, etc.)

  2. Visual content plan and content calendar

  3. Campaign strategy for paid ads, influencer collaboration, and contests

5. 📨 Email Marketing & Retargeting

  1. Guest database strategy

  2. Pre-stay, post-stay, and promotional email templates

  3. Guidance on newsletter tools (Mailchimp, Sendinblue, etc.)

6. 🧳 Offline & B2B Sales Strategy

  1. Travel agent and tour operator networking

  2. Corporate and group booking outreach

  3. Event and wedding segment targeting

  4. Print collateral guidance: brochures, flyers, promo cards

👥 Who This Is For

  • New hotels launching soon

  • Existing properties with low occupancy or over-reliance on OTAs

  • Boutique hotels seeking stronger branding presence

  • Hotel groups looking to standardize sales strategy across properties

📈 What You Get

  • Complete Sales & Marketing Strategy Blueprint (PDF)

  • OTA listings setup or audit

  • Social media starter strategy + content samples

  • Booking engine or website guidance

  • 1:1 strategy consultation session

🚀 Ready to Drive Bookings & Build Brand Loyalty?

Let’s build a strong sales funnel for your hotel with targeted digital and offline strategies.

👉 [Request a Strategy Session]
👉 [Get Your Hotel Audit]